With the growing proliferation of digital technologies, ICT markets have been undergoing transformational changes. The roles of ICT channel partners are in a state of flux.

In order to continue playing an important role in the next leg of growth led by digital technologies, channel partners will need to be empowered with the right mix of market information and business know-how.

The Channelyze program is aimed at addressing such and other related needs.

What Is Channelyze?

Channelyze is a multi-modal business services initiative, uniquely designed to address the information and capacity building needs of ICT Channel Partners in India.

The program is carefully crafted to serve and empower Channel Partners through the right blend of information tools such as newsletters, research reports, workshops and events, and of course, a microsite dedicated to their online needs.

It aims to create a unified platform for Channel Partners to act and interact, and to partner and branch out.

Ultimately, Channelyze is designed to evolve as a self-sustaining body of collective wisdom that would nourish and grow the Channel Partner community in the larger interest of the ICT industry.

Why Channelyze

The Channelyze program would help channel partners in:

• Understanding what the economic/ political/ business developments mean for the ICT industry in general and the Channels in particular.
• Staying tuned to the changing business dynamics and emerging digital technologies, and accordingly adapting their business strategies and organizational goals.
• Developing appropriate marketing strategies and branding decisions for specific vertical and horizontal market segments, viz. SMBs.
• Developing and fostering best practices in areas such as human resource (HR) and refining organizational development (OD) strategies.